Retail Media took centre stage last night’s inaugural RMX (Retail MediaX) Awards honouring the people, platforms and partnerships redefining the space. As this rapidly growing channel carves out an increasing role in the advertising landscape these awards spotlight the ideas and innovations moving the industry forward.
Recognising impact across seven categories, from standout campaigns to the technology and talent behind them, the RMX Awards focused on what matters most: solving real business problems, unlocking growth, and delivering measurable results.
Winners were identified by an eight strong panel of industry judges, chaired by Colin Lewis, Director of Retail Media Works and Editor in Chief, Retail Media at InternetRetailing.
“The number and calibre of entries for the seven categories simply blew us away. What stood out most was not just the quality of the entries, but how retail media is maturing so rapidly.”
– Marie-Clare Puffett, Industry Development & Insights Director, IAB EUROPE
Winner of Retail Media Network of the Year – Tesco Media
Tesco Media Network has been going great guns in 2025 significantly expanding its digital screen network, growing its focus on personalised advertising experiences, and implementing a comprehensive new measurement framework for retail media campaigns. Not to mention its ground-breaking work with VML and Mars Wrigley (see winner of full funnel campaign of the year below).
What were the judges looking for?
This award celebrates a retail media network that has delivered outstanding value to brands through its digital advertising platforms, in-store opportunities, and data-driven targeting.
Winner of Full Funnel Campaign of the Year – VML + Mars Wrigley + Tesco Media
Tesco and Mars teamed up with the support of VML to deliver a Christmas marketing campaign combining in-store digital signage, digital out of home (DOOH) displays, online and social marketing, as well as a wrap of the retailer’s store in Wembley, north London. The full-funnel activation combined digital innovation, in-store creativity and shopper inspiration to deliver outstanding results for the brands.
What were the judges looking for?
A campaign evidencing success across all stages of the customer journey and demonstrating strategic insight, clarity in execution, clear goal setting and measurable results.
“The innovation, creativity and measurable results in categories like technology, full-funnel campaigns or effective use of retail media show how far retail media has come in the last few years.”
– Guy Keeling Vice President Global Digital Commerce BARILLA GROUP
Winner of Effective Use of Retail Media – SMG + Asda’s LS Eleven Media Services
LS Eleven Media Services, a collaboration between Asda and SMG, stole the show in this category, with their strategic partnership to integrate Asda’s first-party data with SMG’s expertise, creating a more customer-centric media planning experience for brands. The collaboration leverages SMG’s PlanApps software for streamlined planning and management of retail media campaigns.
What were the judges looking for?
A campaign exemplifying a strategic approach and strong collaboration between platforms, as well as exceptional creativity in execution, measurable impact and clear, incremental revenue increase.
Winner of Tech Solution of the Year – QSIC
AI powered in-store audio and retail media specialist, QSIC walked away with this award, winning over the judges with their
What were the judges looking for?
Impactful technology that has improved retail media strategies, operations, or campaign effectiveness, driving retail media success through usability, advanced features, and measurable outcomes.
“Whether it was a rising star early in their career, a retail media team scaling a proposition across markets, or individuals driving complex transformation inside retailers and brands, winners demonstrated deep expertise and real ambition.”
– Colin Lewis, Editor in Chief, Retail media at InternetRetailing
Winner of Retail Media Person of the Year – Dean Harris at Co-Op Media Network
As the Head of Co-op Media Network, Dean Harris is responsible for growing Co-op’s convenience-focused media business. Partnering with advertisers to leverage Co-op’s scale, media attention, and first-party data to make purchase decisions easier for shoppers.
What were the judges looking for?
The award acknowledges Dean for demonstrating outstanding leadership, innovation, and influence in shaping the retail media industry over a number of years.
Winner of Rising Star of the Year – Georgia Goodall at Tesco Media
Georgia Goodall bagged the award as an early-career professional, currently making an impact with her work on the Tesco Media and Insight platform. Georgia has made significant contributions in retail media and demonstrated growth, influence, and a clear potential towards further achievements.
What were the judges looking for?
An individual in the early stages of their career making significant impact and demonstrating a track record of contributions, collaboration, and recognition, with clear potential for future leadership in the field.
Winner of Team of the Year – SMG + Asda’s LS Eleven Media Services
They did it again! The LS Eleven collaboration is clearly on fire, With Asda and SMG bagging a second award for their clear vision and stellar delivery of privacy centric audience targeting, leveraging Asda customer data to connect customers and brands across the entire LS Eleven digital estate.
What were the judges looking for?
The adoption and execution of retail media within an organisation, from concept to delivery, whilst maintaining a consistently positive reputation with brand suppliers and partners.