In a multi-million dollar deal announced on its sixth anniversary, Bitget has emerged as the official crypto partner of the leading football league, La Liga.
Strategic Sports Sector Entry
Cryptocurrency exchange Bitget has announced a multi-million dollar partnership with La Liga, one of the world’s most prominent football leagues. This agreement marks Bitget as an official crypto partner of La Liga, furthering its strategic expansion into the sports sector in Eastern and Southeast Asia, as well as Latin America.
The partnership was unveiled during the Token2049 event in Singapore on September 19 and coincided with Bitget’s sixth anniversary as a part of its “Make It Count” philosophy. It emphasizes achievement through perseverance and positive passion, highlighting its rapid growth and international outreach. Bitget aims to leverage this collaboration to enhance the integration of blockchain and crypto within the sports industry.
CEO’s Vision for Crypto in Sports
Gracy Chen, CEO of Bitget, emphasized the significance of the partnership in advancing digital innovation within sports.
Chen stated,
“As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation. Partnering with La Liga allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike.”
She further expressed that this collaboration aims to improve the experience for over a billion people, promoting the broader adoption of Web3 in emerging markets.
La Liga’s Commitment to Innovation
La Liga President Javier Tebas emphasized the league’s dedication to digitalization and innovation. Tebas noted,
“Over the last decade, digitalization and innovation have been among La Liga’s priorities. Last season, we made this a priority under the umbrella of our New Era, which put the emphasis on technology: we want to be pioneers and we are committed to it.”
Blockchain’s Role in Fan Engagement
This partnership illustrates the increasing convergence of the crypto and sports sectors. A report by Doors3 indicates a strong interest among sports fans in personalized experiences, with 75% expressing a desire for more exclusive offerings such as fan tokens and NFTs. Additionally, 78% of fans showed interest in more immersive experiences, including virtual club interactions and exclusive digital content facilitated by blockchain technology.
The integration of blockchain technology in sports offers fans new opportunities for engagement. Fan tokens can provide supporters with a more active role in their favorite clubs, including voting rights on minor decisions and access to exclusive merchandise. NFTs offer another dimension, allowing fans to own unique digital assets related to players or teams, fostering a deeper connection with the sport.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
