UK fashion brand Nobody’s Child is moving into the resale space, collaborating with marketplace giant eBay and pre-loved platform Reskinned.
The brand has been running a take-back scheme over the past few months, and will make those pre-loved pieces available on both eBay and Reskinned.
These partnerships aim to extend the lifespan of Nobody’s Child clothing by leveraging eBay’s large customer base and Reskinned’s garment repair, resale, and recycling services. It is also designed to show the sustainable brand’s dedication to circular fashion and waste reduction, offering customers a simple way to prevent clothing from ending up in landfills.
Jody Plows, CEO, Nobody’s Child, said: “Our mission has always been to design beautiful clothes with a conscience. By partnering with Reskinned and eBay, we’re taking that promise even further giving our customers the power to contribute to a circular fashion economy.”
The brand had previously launched a Digital Product Passport (DPP) pilot, enabling customers to track the journey of their clothing from design to production.
A QR code was added to the care label of the Nobody’s Child x Happy Place by Fearne Cotton SS24 collection. Customers who scan this could then access information including details about the materials used, the manufacturing process and the environmental impact.
Kirsty Keoghan, global head of pre-loved fashion at eBay, added: “The pre-loved fashion market is booming, fuelled by savvy Gen Z shoppers looking for high quality pieces at great prices.
“By bringing an incredible brand like Nobody’s Child onto the eBay marketplace, we’re demonstrating how we’re making circularity for fashion more accessible – for both brands, and for buyers.”
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