RE/MAX on Wednesday announced that it has hired Chris Lim as executive vice president and chief growth officer. Lim, who has 22 years of leadership experience in the real estate industry, will officially step into his new role on Feb. 3.
Lim will focus on fostering franchise growth in key U.S. regions and ensure that existing franchisees have everything they need to succeed. He will also focus on growing agent count and expanding market presence, according to RE/MAX.
Erik Carlson, CEO of RE/MAX Holdings, praised Lim for his proven track record of executing franchise strategies across several organizations.
“Chris is a visionary leader who brings a unique combination of strategic insight, operational excellence and relationship-building to the table,” Carlson said in a statement. “His unique and expansive experience will be invaluable as we continue to expand the RE/MAX footprint and provide even more support to affiliates. He’s the right person to help us grow and lead the charge into the future.
“Bringing Chris on board is an important part of enhancing the services and resources available to RE/MAX affiliates. We are committed to elevating the support our network needs to thrive, both now and in the future, as RE/MAX continues to redefine what it means to be the real estate leader worldwide,” Carlson added.
Lim expressed excitement over joining RE/MAX, citing Carlson’s vision as a key factor.
“I’m inspired by Erik’s vision for the Company and the direction RE/MAX is taking,” he said in a statement. “The future of the real estate landscape is about innovation, growth and adaptability, and the best is yet to come for RE/MAX as we lead the way. I look forward to working with our franchisees and agents to drive growth strategies across the network.”
Before joining RE/MAX, Lim served as president of Christie’s International Real Estate. He also held leadership roles at @properties, Realogy Holdings and Climb Real Estate. Lim’s experience attracted recognition from industry peers as he appeared on the Swanepoel Power 200 and Trendsetter lists.
RE/MAX is currently undergoing other changes in its leadership suite. Amy Lessinger announced her resignation as president effective Jan. 17. Carlson will serve as the interim president.
RE/MAX has also shown signs of struggles with its domestic agent count, forcing the company to explore other business models. The company reported that its total agent count dropped 0.7% year over year to 143,542 as of midyear 2024, fueled by a 6.3% decline in U.S. agents. Lim’s hiring could be a key factor in correcting this issue and bringing more agents into the fold for RE/MAX in 2025.
