Supreme made you a sandwich.
To the tune of comedian Devon Palmer’s totemic display of nontoxic masculinity, you may be wondering: Supreme made me a sandwich? And to clarify, the truth is that Supreme made at least some of you a sandwich, but it is entirely inedible.
As part of their forthcoming Fall-Winter 2024 collection, the New York streetwear maestros cooked up their next brick by crafting a faux chopped cheese sandwich. (A few summers ago, the brand filmed a chop cheese making-of video at “Hajji’s” Blue Sky Deli in Harlem, where the sandwich originated.) The brand immortalized the Harlem bodega staple by rendering it as a sampuru-style model cast in polyurethane, epoxy resin, and PVC, similar to the plastic dishes often displayed in the windows of casual Japanese restaurants.
Almost like the real thing, the Supreme chopped cheese replica comes wrapped in bogo-printed wax paper and served on a ceramic plate.
But if you give a hypebeast a Supreme sandwich, he’s going to need some other accouterments to wash it down. The new drop—which also happens to feature some of the brand’s sleekest fashion in a while—also includes the requisite ’Preme tchotchke section. Aside from the plastic hero, there will also be a Supreme-branded squat rack, a Swarovski-encrusted box cutter, an alto saxophone crafted in France, a bamboo steamer, and Peugeot salt-and-pepper mills.
There is also a choice Easter egg in the form of a plastic cash-bundle keychain, which nods to the brand’s unreleased Lucite-wrapped cash paperweight from 2017, which they nixed due to a law restricting the sale of literal banknotes. On a similarly nostalgic note, the brand is running back its past success with Kate Moss iconography with a pair of Japanese brushed-fleece jackets featuring the model’s image printed on the back.
But it’s all but certain that the first item to sell out in this drop, will be the anticipated Tyler, the Creator photo tee. Many fans construed their partnership as an overdue token of the rapper-turned-designer’s longtime devotion to the brand after the official images dropped last week; others hoped the photoshoot might be a Hail Mary sign that Tyler could step into some sort of official role within the company, as former creative director Tremaine Emory’s post has yet to be filled.
