It’s hard to put a price on the best makeup. As much as we’ll forever evangelize the merits of drugstore lipstick or surprisingly affordable mascara, there’s something to be said for splurging on luxury products we genuinely feel deliver the results we’ve been promised. And—we’re not shallow, we’re honest!—they just look so pretty in a makeup bag or on a bathroom vanity.
Often, more expensive makeup translates to more quality ingredients and increased efficacy, making that bottle of light-refracting designer foundation, tube of perfectly pigmented cream blush, or ridiculously velvety loose powder pot worth it. And then there’s the mental aspect of treating yourself to a small indulgence: in a world where prices just keep going up, a fancy lipstick or a silky eye pencil are a piece of the luxury pie most can take part in now and again, which isn’t always the case with, say, a designer bag or pair of shoes.
So, keep reading to discover the best makeup to buy and try right now. Need an intense lipstick for your dark feminine energy moment? We got you. The sun hasn’t set on your sunset blush obsession? The liquid blush we’ve picked is perfect for it. Not giving up black mascara despite the trending brown shades? Honestly, same.
Our testers gave it their all because they knew they had a crucial job to do: guide you and your money in the direction of the absolute best eyeshadow, concealer, brow gel, lip gloss, nail polish, and so much more. Here, find the fruits of their very fun labor: the 20 best makeup winners of the 2024 Glamour Beauty Awards.
