Jaguar is undergoing a major transformation. Alongside unveiling its new logo – which has faced its share of criticism – the iconic brand has introduced a concept car that marks the beginning of a new era. Named the Type 00, this design is a radical departure from anything we’ve seen from Jaguar before – for better or worse.
Accompanying the new logo is Jaguar’s fresh motto: “Copy Nothing.” True to this ethos, the Type 00 is a unique creation. The vehicle boasts a long, low stance with a distinct brutalist aesthetic. Its proportions are particularly noteworthy, featuring massive 23-inch wheels, a two-tier build, and sleek, narrow windows. The concept has been shown in two bold colors: a dark rose hue named “Miami Pink” and a metallic shade called “London Blue.”
The rear of the Type 00 is defined by two parallel light bars that frame the back, giving it a modern and futuristic touch. At the front, slim headlights wrap elegantly around the curved corners of the car, adding to its distinctive look.
The interior of the Type 00 is just as interesting as its exterior. The design incorporates multiple screens, including a slim display that spans the base of the windshield – reminiscent of the Lincoln Nautilus – and two primary screens for the driver and passenger. A long brass rail runs through the center of the cabin, creating a visual and functional separation between the driver and passenger. The interior’s tan-and-brass color palette is complemented by materials like Brass, Travertine, and Alabaster, which Jaguar has identified as the cabin’s core elements.
Jaguar has infused the Type 00 name with thoughtful symbolism. The “Type” prefix pays homage to classics like the Jaguar E-type, while the first zero represents zero emissions, and the second zero signifies that this is “car zero” in Jaguar’s new lineage.
The Type 00 serves as a design preview for Jaguar’s upcoming electric vehicle (EV), a four-door model set to debut in late 2025. This EV promises a range of up to 430 miles, aligning with Jaguar’s commitment to an electric future. While the Type 00 itself is not intended for production, it will be fascinating to see which design elements transition to the final product. Likely, certain exterior features will make the cut, but the interior’s more experimental elements may be toned down due to practicality and regulatory requirements. Expect side mirrors to return on the production model.
For more information on the Jaguar Type 00, visit jaguar.com.
