Ikea’s brand new Oxford Street store is designed to give Londoners and visitors to the capital the chance to shop thousands of home products and dine affordably in the heart of the city.
On Thursday 01 May 2025, Ikea opened the doors of its Oxford Street store, welcoming the first visitors to its new central London location. The furniture giant said it creates a unique shopping experience in the heart of one of the world’s most dynamic shopping streets.
Ikea Oxford Street will bring together home furnishing inspiration and retail innovation, offering more than just a place to shop.
Following an extensive renovation of the Grade II listed building at 214 Oxford Street by Ingka Investments, the investment arm of Ingka Group, Ikea will span three floors of the iconic seven-storey building.
The opening marks a milestone in Ikea’s strategy to increase its presence in city centres and expand with smaller formats, increasing accessibility for customers across the UK.
“Created in collaboration with real voices and with Londoners in mind, opening our doors is a landmark moment following a meticulous renovation and we are truly excited to share it,” said Peter Jelkeby, CEO and chief sustainability officer, Ikea UK.
Discover how Ikea is scaling sustainable homeware initiatives in an exclusive company profile in the new InternetRetailing Global Homeware 2025 report.
The profile looks at how Ikea has long been working to encourage its shoppers to consider second-hand furniture. Initially, its Re-shop and Re-use area of its website saw it offer a range of Ikea products at affordable prices that contributed to a greener environment.
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